I met up with hip hop producer, Illest, in Santa Monica for a photoshoot for King Ice. The original plan was to shoot down on Melrose and the back alleys, but after Will's recommendation, we moved the shoot a few blocks up and worked the area around Santa Monica Blvd. instead. This turned out to be so much better than the over shot Melrose area, with a huge variety of looks. I think we shot over 2 hours in just 3 blocks.